Aura
Immersive
Light Experience

Aura
The Immersive
Light Experience

Aura
The Immersive
Light Experience

29th October 2021 – 09th January 2022

Fabbrica del Vapore – MILAN, ITALY

29th October 2021 – 09th January 2022

Fabbrica del Vapore

Milan,
Italy

29th October 2021 – 09th January 2022

Fabbrica del Vapore

Milan,
Italy

CREDITS
AURA, IMMERSIVE LIGHT EXPERIENCE is a
super-installation with colour and light as absolute keys of a totally interactive experience, different for each individual, unprecedented in its proportions and articulation. It’s also an exceptional collaboration between Pepper’s Ghost and the award-winning studio Sila Sveta.
AURA, IMMERSIVE LIGHT EXPERIENCE is a super-installation with colour and light as absolute keys of a totally interactive experience, different for each individual, unprecedented in its proportions and articulation. It’s also an exceptional collaboration between Pepper’s Ghost and the award-winning studio Sila Sveta.

AURA, IMMERSIVE LIGHT EXPERIENCE
is a super-installation with colour and light as absolute keys of a totally interactive experience, different for each individual, unprecedented in its proportions and articulation. It’s also an exceptional collaboration between Pepper’s Ghost and the award-winning studio Sila Sveta.

The Salce National Collection Museum retains the largest collection of existing advertising graphics in Italy, donated to the Italian State by Treviso Ferdinando Salce (1877- 1962), called Nando, with will of 26 April 1962.

AURA’s project sparked from Pepper‘s Ghost’s intuition of materializing light as a living resource and a source of life itself, adding visionary creativity, experience design and innovative tech solutions such as motion tracking not to tell a story, but to plunge into a multiplicity of stories made of sounds, senses and emotions.

AURA experience is designed to start from 50m long box. A black box. In a total, initial absence of light. 

AURA’s project sparked from Pepper‘s Ghost’s intuition of materializing light as a living resource and a source of life itself, adding visionary creativity, experience design and innovative tech solutions such as motion tracking not to tell a story, but to plunge into a multiplicity of stories made of sounds, senses and emotions.

AURA experience is designed to start from 50m long box. A black box. In a total, initial absence of light. 

AURA’s project sparked from Pepper‘s Ghost’s intuition of materializing light as a living resource and a source of life itself, adding visionary creativity, experience design and innovative tech solutions such as motion tracking not to tell a story, but to plunge into a multiplicity of stories made of sounds, senses and emotions.

AURA experience is designed to start from 50m long box. A black box. In a total, initial absence of light.

AURA is about transforming the viewer in the very actor of a colossal,  creative, plural performance – 30 minutes of pure magic – where everyone’s aura interacts with the auras of the people around, thus catalyzing new energetic fields and featuring novel light emissions. AURA makes the visitors integral of the work.

With the partnership of Comune di Milano, the location for AURA’s debut is Milan’s Fabbrica del Vapore, in the spaces of the so-called “Cathedral.” AURA has all the traits for becoming a travel exhibition. 

AURA is about transforming the viewer in the very actor of a colossal,  creative, plural performance – 30 minutes of pure magic – where everyone’s aura interacts with the auras of the people around, thus catalyzing new energetic fields and featuring novel light emissions. AURA makes the visitors integral of the work.

With the partnership of Comune di Milano, the location for AURA’s debut is Milan’s Fabbrica del Vapore, in the spaces of the so-called “Cathedral.” AURA has all the traits for becoming a travel exhibition.

AURA has all the traits for becoming a travel exhibition. 

AURA is about transforming the viewer in the very actor of a colossal,  creative, plural performance – 30 minutes of pure magic – where everyone’s aura interacts with the auras of the people around, thus catalyzing new energetic fields and featuring novel light emissions. AURA makes the visitors integral of the work.

With the partnership of Comune di Milano, the location for AURA’s debut is Milan’s Fabbrica del Vapore, in the spaces of the so-called “Cathedral.” AURA has all the traits for becoming a travel exhibition.

AURA has all the traits for becoming a travel exhibition. 

© PEPPERS GHOST 2021

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© PEPPERS GHOST 2021

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© PEPPERS GHOST 2021

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