Immersive Cube - Pepper's Ghost - Unreal engine. Real time content Milan Italy

The Immersive Cube

The Immersive
Cube

Milan,
Italy

CREDITS

Pepper’s Ghost designed The Immersive Cube as a temporary site-specific installation commissioned by AXA Real Estate to empower its Monte Rosa 91 communication project.

The Salce National Collection Museum retains the largest collection of existing advertising graphics in Italy, donated to the Italian State by Treviso Ferdinando Salce (1877- 1962), called Nando, with will of 26 April 1962.

The Immersive Cube helps this client redefine the concept of preview and pre-sale.

A solid cubic structure with a recognizable visual identity and an iconic container, it is located in the relevant building lounge and features 4 digitally animated walls and a tablet interface to surf the site.

Far beyond any old architectural rendering, The Immersive Cube is a 3d volume where the visitors – prospects and future building’s tenants welcomed by a company representative – can both acquire information and experience their own virtual visit to a series of immersive building environments.

Far beyond any old architectural rendering, The Immersive Cube is a 3d volume
where the visitors – prospects and future building’s tenants welcomed by a company representative – can both acquire information and experience their own virtual visit
to a series of immersive building environments.

The projections on the walls are an articulated preview, as they depict a variety of modular spaces, perspectives and design solutions, with or without furniture, with or without customizations. The prospect tenants can really see themselves in their future spaces.

All contents are created by Pepper’s Ghost in Unreal.

Canvas is everywhere

PEPPER’S GHOST

HEADQUARTER
Corso Buenos Aires 45
Milan, Italy
info@peppersghost.it

OFFICE
Pepper’s Ghost Mena
Dubai Production City – Unit No C-41
Dubai
UAE

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